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BCOM 475 Week 3 DQ 1 ( With 2 Response ) -
The nationwide outbreak of salmonella related to peanut butter products caused major grocers to pull peanut butter products from their shelves. The Food and Drug Administration advised consumers to avoid eating peanut butter and products that contain peanut butter. As CEO of General Mills or Kellogg, how would you avert the threat to your company? Discuss the strategy you might employ to communicate with the public. Explain why your strategy might be effective.