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BRM 353 Week 1 DQ 1

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BRM 353 Week 1 DQ 1 -

What is a brand? What is the difference between a brand and a product? Why is it important to know your customer when creating a brand? What are the benefits of a strong brand? Consider one of your favorite brands of food; what makes that brand different? What does the brand mean to you? Identify the steps in the strategic brand management process. 

Could a service ever become a product? Explain your answer.