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MKT 421 Week 1 Defining Marketing Paper

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MKT 421 Week 1 Defining Marketing Paper -

Individual Assignment Defining Marketing Paper

Write a 700- to 1,050-word paper in which you define marketing.

  • Include your personal definition of marketing and definitions from two different sources.
  • Explain the importance of marketing in organizational success, based on these definitions.
  • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.