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MKT 421 Week 2 Marketing Mix Paper

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MKT 421 Week 2 Marketing Mix Paper -

Individual Assignment Marketing mix paper

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

  • Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.
  • Describe how each element is implemented.
  • Identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.