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MKT 421 Week 3 Marketing Plan Phase II -
Learning Team Assignment Marketing Plan Phase II
Use the product or service you selected for your Marketing Plan: Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the following:
- Identify the segmentation criteria that will affect your target market selection.
- Identify your target market.
- Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
- Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.