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MKT 421 Week 4 Marketing Plan Phase III -

Learning Team Assignment Marketing Plan Phase III

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper that includes the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.