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MKT 421 Week 5 DQ 1 (2 Responses)

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MKT 421 Week 5 DQ 1 (2 Responses) -

Which is the most critical measurement criterion for marketing strategies? Profit, Return on Investment, Market share, Customer Satisfaction or other Why did you chose that one? 
How does the criterion differ between a for-profit and not-for-profit business?