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MKT 571 Week 2 DQ 2

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MKT 571 Week 2 DQ 2 -

Emotional branding is becoming an important way to connect with customers and create differentiation from competitors.  How can companies create emotional branding?  What are some examples of companies (other than from the textbook) that have been successful in emotional branding?  Are there brands you buy because of emotional branding where you and those brands have connected?