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MKT 571 Week 5 DQ 9

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MKT 571 Week 5 DQ 9 -

Let's assume our objective for Recharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

(BTW. Setting marketing objectives prior to developing strategy is real important)

What should our promotional budget be? Why? What methodology did you use to come up with your budget?