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MKT 571 Week 5 New Product Launch Marketing Plan, Part 3 -
Week 5 New Product Launch Marketing Plan, Part 3
Develop a 1,400-word Communication Plan including the following:
• Discuss the marketing communication channels available for both the domestic and international markets.
• Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
• Select the communication channel that is best for marketing your product or service in both the domestic and international markets.
• Discuss the reach of each communication channel.
Cite at least three scholarly sources.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your plan consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.