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MKT 571 Week 6 Career Connection New Product Launch Marketing Plan – Final Project -


Complete the final phase of your New Product Launch Marketing Plan.

Consider your product launch to date, reflect on additional learning, and review and correct issues identified in your previous papers. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the

Following for your two locations:

• Create an Executive Summary of no more than 350 words.

• Incorporate the Situational Analysis (Week 3).

• Incorporate the Market Growth Potential and Competitive Analysis (Week 3).

• Incorporate the Pricing, Segmentation, Target Market, and Positioning (Week 4).

• Incorporate the Marketing Communications Plan - including media selection, discussion of reach and frequency, and costs (Week 5).

• Calculate the financial information (including forecasting demand, break-even analysis, sales, promotional budget, and marketing expenses for three years by quarter).

• Develop the intended marketing objectives for Year1, Year2, and

Year3. These must be S.M.A.R.T objectives.

• Project the implementation milestones.

• Develop evaluation and control metrics and methodology to measure marketing and product performance.

• Develop contingency planning elements for the new product or service offering and any related strategies.

• Describe any potential legal or ethical considerations that may arise during the implementation of the New Product Launch Marketing Plan either domestically or internationally.

Cite a total of at least nine scholarly resources including those from previous weeks.

Provide specific information based on research in your paper. Avoid generalities. Avoid instructions on how to perform the analysis. Focus on actually performing the critical analysis for each of your two countries.

Click the Assignment Files tab to submit your assignment.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.

Format your plan consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Be sure you submit and confirm your acknowledgement of participation on the team assignment submission page.