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MKT 578 Week 3 Public Relations Stakeholders Paper

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MKT 578 Week 3 Public Relations Stakeholders Paper -

MKT 578 Week 3 Public Relations Stakeholders Paper

Use the public relations campaign which is the subject of the Learning Team project introduced in Week Two as a reference.

Write a paper of no more than 1,400 words describing in detail the full array of internal and external stakeholders (publics) affected by the campaign.

Evaluate the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics.

Using the critique, provide and support recommendations based on how the organization could have been more effective in addressing the needs of each of the internal and external publics.

Create and include a concept map that illustrates the internal and external stakeholders (publics) affected.

Include at least three references, at least one of which must come from

the University Library and one of which must be from the learning activities citing

public relations theory.

Cite your research and format your paper consistent with APA guidelines.