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MKT 578 Week 4 Ethical and Legal Issues Paper

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MKT 578 Week 4 Ethical and Legal Issues Paper

Use available outside research sources to select a company, organization, or government entity which has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.

Identify two public relations messages and two public relations practices that were used to address the crisis.

Write a paper of no more than 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

Critique the organization's public relations implementation and be sure to make recommendations regarding what, in your view, could have been done better.

Support your recommendations using information obtained from your required readings, as well as other organizations that could serve as benchmarks.

Include at least three references, at least one of which must come from

the University Library and one of which must be from the learning activities citing

public relations theory.

Format your paper consistent with APA guidelines.