MKT 571 Week 6 Quiz Latest UOP Assignment
1 Aug 2015

MKT 571 Week 6 Quiz Latest UOP Assignment

1. Which of the following refers to the ability to meet humanity's needs without harming future generations?

  • Sustainability
  • Greenwashing
  • Ecological footprinting
  • Scalability

2. ______ is an obligation to act in a way expected of a reasonable person.

  • Reliance
  • Liability
  • Litigation
  • Duty

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3. Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating

  • dual adaptation
  • straight extension
  • forward adaptation
  • product standardization

4. Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

  • Consumers did not value the cause Cadbury was promoting.
  • Customers felt that the cause was not in sync with the company’s brand image.
  • Consumers resented being sold an inferior product on the back of a cause-marketing program.
  • Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

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5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

  • opportunity cost problem
  • market pricing problem
  • tactical pricing problem
  • price escalation problem

6. Marketing effectiveness rating instruments and marketing audits are approaches to

  • annual-plan control
  • profitability control
  • efficiency control
  • strategic control

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7. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

  • marketing plan
  • market-based scorecard analysis
  • marketing audit
  • marketing metric

8. Which of the following is true regarding a marketing audit?

  • It focuses on analysis of those marketing activities that have failed to produce adequate results.
  • It focuses on a firm’s macromarketing environment.
  • It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
  • It relies on feedback from company managers for data and opinions.

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9. To protect a creative work from being published in any other manner, a company or author would ____________ the material.

  • copyright
  • patent
  • trademark
  • freelance

10. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

  • Independent
  • Periodic
  • Comprehensive
  • Systematic

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11. The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

  • marketing mix
  • marketing control
  • marketing function
  • marketing development

12. Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

  • Effective reach
  • Market share
  • Customer acquisition
  • Stock cover in days

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13. The purpose of profitability control is to

  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • examine where the company is making and losing money

14. A marketing audit is typically best conducted by a(n)

  • internal department
  • outside consultant
  • internal marketing executive
  • self-audit

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15. ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

  • Marketing implementation
  • Market watch
  • Marketing control
  • Test marketing

16. Which of the following is likely to be an important trend in marketing in the future?

  • Marketing science
  • Manual marketing
  • Mass marketing
  • Marketing intuition

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17. A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

  • uncovers illegal action
  • imagines illegal policy may occur
  • cooperates to further illegal action
  • unknowingly works with a corrupt agency

18. Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

  • Trial rate
  • Sales growth
  • Response rate
  • New customer gains

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19. Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

  • operate flatter organizations
  • practice a higher level of corporate social responsibility
  • operate leaner manufacturing facilities
  • manage shorter supply chains

20. The purpose of strategic control is to

  • examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
  • understand the efficiency of the sales force, advertising, sales promotion, and distribution
  • evaluate and improve the spending efficiency and impact of marketing expenditures
  • examine where the company is making and losing money

21. Straight extension of the product means

  • introducing the product to the foreign market without any changes to the product
  • introducing a customized product to the foreign market with existing marketing strategy
  • introducing the product to the foreign market with major changes to the product
  • introducing a customized product to the foreign market with a new marketing strategy

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MKT 571 Week 6 Final Exam

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

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MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

 

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MKT 571 Final Exam Latest Question Answers
27 Jun 2015

MKT 571 Final Exam Latest Question Answers

  1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
  • Technological
  • Political
  • Economic
  • Cultural
  1. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
  • Core benefit
  • Pure tangible product
  • Basic product
  • Potential benefit
  1. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
  • Regular prices
  • Price adaptation
  • Altered pricing
  • Fixed pricing

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  1. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
  • hard-core loyals
  • split loyals
  • shifting loyals
  • switchers
  1. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.
  • market valuation
  • market estimation
  • brand association
  • market partitioning
  1. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?
  • Strategic plan
  • Lock strategy
  • Push strategy
  • Pull strategy

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  1. What are the four characteristics of a marketing audit?
  • Simple, unique, randomly, and exclusive
  • Announced, semi-annually, dependent, and perpetual
  • Comprehensive, systematic, independent, and periodic
  • Dependent, non-comprehensive, quarterly, and unannounced
  1. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________.
  • first entry
  • parallel entry
  • late entry
  • early entry
  1. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?
  • E-mail
  • Avatars
  • Tablets
  • Smartphones

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  1. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.
  • Overall cost leadership
  • market development
  • integrative growth
  • differentiation
  1. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.
  • compatibility
  • durabilitybmw
  • interoperability
  • conformance quality
  1. Which control should periodically reassess its approach to the marketplace with a good marketing audit?
  • Marketing control
  • Ethical control
  • Performance control
  • Strategic control

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  1. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?
  • Total management benefit
  • Complete marketing benefit
  • Total customer benefit
  • Ultimate service benefit
  1. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
  • market specialization
  • product specialization
  • selective specialization
  • single-segment concentration
  1. Which of the following can induce a firm to expand into the international arena?
  • A saturated foreign market
  • Cater to a domestic mass market
  • High income level of domestic consumers
  • A saturated domestic market

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  1. The effect of exposures on audience awareness depends on the following three factors:
  • space, communication, and advertisements
  • reach, frequency, and impact
  • distance, timing, and focus
  • height, length, and width
  1. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.
  • data marketing
  • data governance
  • data accumulation
  • data mining
  1. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.
  • decline
  • maturity
  • obsolescence
  • growth

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  1. A firm must know where to position its product based on price and ________.
  • region
  • quality
  • promotional efforts
  • communication
  1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________.
  • righteousness
  • rules
  • ethics
  • sustainability 
  1. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities?
  • Activity
  • Profitability
  • Solvency
  • Efficiency 

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  1. Another basis for decision-making is referred to as ________.
  • ethical practices
  • situational ethics
  • ethical dilemmas
  • correct ethics 
  1. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.
  • brand slogan
  • brand personality
  • brand vision
  • brand mission 
  1. Which method identifies the effect sponsorship has on consumers brand knowledge?
  • Demand-side method
  • Pricing method
  • Supply-side method
  • Positioning method 

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  1. A social definition of marketing says ______.
  • a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products
  • marketing is the process of extracting maximum value from consumers to facilitate corporate growth
  • marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
  • effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers 
  1. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?
  • Emphasize benefits to the consumer rather than environmental benefits.
  • Explain the rules and regulations laid out by governmental agencies to protect the environment.
  • Demonstrate that the products will benefit both customers and the society in the long-term.
  • Focus on the efforts and costs incurred by the company to bring these "green" products to consumers. 
  1. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
  • Step 1 – defining the problem
  • Step 2 – developing the research plan
  • Step 4 – analyzing the information
  • Step 5 – drafting the report 

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  1. New-to-the-world products are ________.
  • new product enhancements that supplement established products
  • existing products that are targeted to new geographical markets
  • new products that create an entirely new market
  • low-cost products designed to obtain an edge in highly competitive markets 
  1. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.
  • Ethnic-based marketing
  • Diversity marketing
  • Multicultural marketing
  • Specialized marketing 
  1. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.
  • decision making
  • provoking solutions
  • crisis management
  • problem-solving

 

About Author

This article covers the topic for the University Of Phoenix MKT 571 Final Exam. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Final Exam Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 6 Final Exam

MKT 571 Final Exam

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